This is us

This is us


I love darkness, dystopian tales, and industrial design back in the USSR, rough fabrics like hemp canvas, and pickups from the American 1950s golden era of trucking. I like all sorts of things, industry, manufacturing, artisanry, sewing, hunting, fishing, gardening, music, pictures, poetry, design, architecture, arts, and crafts; lately I’ve been massively into pottery. It can’t be helped. I suddenly and hopelessly fall in love with things. No doubt I’m a professional and dead serious about my business. But when it comes to the rest I’m an amateur. Amateur means lover. This is me, and my network. We’re SNW. 

A joint adventure
Branding and design is my trade. I’ve been running this business for almost two decades now. Many of my clients were with me from the start. In my experience long-term relations tend to optimise the impact of our mutual efforts. SNW customers range from local artisans to transnational companies. My engagement includes the entire process, from research, strategy, and media planning to creative work, completion, and follow-up. 

Up where we belong
I like it when my customers do well. Quite a few of my clients have climbed to the top of their industry. I’ve helped them get there. Through the years I’ve learned a lot to say the least about marketing and premium positioning. If you’re currently managing a brand that can’t compete through low-price strategies, I might have one or two matters of interest to discuss with you.

Design for real
Needless to say, I love it. I thoroughly believe in design, and designing for real life. Design is a kind of prayer. It might save the world. I create and deliver designs in a variety of shapes and forms, such as graphic design, product design, motion graphics and film, and interior design concepts. Within my professional network I cooperate closely with architects, products developers, composers, and photographers. I stay on top of the creative process, meticulously monitoring it until the final result matches my original vision.  

Making room
Frequently, actually frighteningly often, I find myself in architecture and interior design contexts. How come? Referring to the fact that several of my clients target architects is one way of answering the question. By now I’ve overcome my fear. A number of years and a series of assignments later, I like to think I understand something crucial about architecture, and about rooms. With my eminent partners I carry out interior design concepts, visualise environments, and happily inspire others through our perceptions of spatial experience. 

On location
Here I am, slightly off the beaten track, right on spot in the middle of nowhere, vigorously aware of the fact that my geographical location fails to meet expectations for an alert brand design agency. But I like it here, and besides my solutions never followed the norm. SNW is housed in an old renovated barn in a cluster of red wooden buildings downtown Östra Tunhem, a small village on the hillside overlooking a fiercely beautiful and ancient landscape. If I'm not here I'm probably in Stockholm – longing for home.

My agency is small. Size is my strength; I’m fast and flexible, I move quickly and act swiftly. Over the years I’ve worked hard to build a network with competent and creative professionals who think like me, and sometimes not. You live and you learn. Between us, we’re able to accommodate brilliant ideas and handle complex assignments. My teams and constellations are eager to take on any challenge. Welcome. 


Fredric Sehéler
+46 708 43 01 00